gitlab-org / coming-soon

Analytics and Tracking

This section outlines the implementation of analytics and tracking on the “coming-soon” page for https://gitlab.com/gitlab-org/coming-soon/.

Purpose

The primary goal of analytics and tracking is to collect data on user interactions with the “coming soon” page. This data helps us understand:

  • Website traffic: How many people visit the page and from where they are coming.
  • User engagement: What actions users take on the page (e.g., clicking buttons, submitting forms).

This data is valuable for assessing user interest in the upcoming product or service and for informing future development and marketing efforts.

Implementation

Analytics and tracking are implemented using a combination of tools and techniques, including:

  • Google Analytics: A comprehensive web analytics service that provides insights into website traffic, user behavior, and conversion rates.
  • [Insert Specific Tool/Library for tracking events]: This could include a JavaScript library or a specialized analytics platform.

Example of Tracking an Event:

// Example using a JavaScript library
          const trackEvent = function(eventName, eventData) {
            // Send tracking information using the library
            // For example:
            analyticsLibrary.trackEvent(eventName, eventData);
          };
          
          // Example usage
          document.getElementById("signup-button").addEventListener("click", function() {
            trackEvent("buttonClick", { buttonId: "signup-button" });
          });

This example tracks clicks on the “signup-button” element and sends information about the clicked button (buttonId) along with the event name (“buttonClick”) to the analytics platform.

Configuration

[Insert specific configuration details]: This may involve adding tracking codes to the page, configuring event tracking parameters, or setting up dashboards for viewing analytics data.

Examples of Google Analytics Configuration:

  • Tracking ID: A unique code assigned to your Google Analytics account that is used to identify your website.
  • Event Tracking: Configuring specific events to be tracked (e.g., button clicks, form submissions).
  • Custom Dimensions: Adding custom data points to your analytics tracking (e.g., user location, browser type).

[Insert Additional Configuration Information for specific libraries or tools used]

Data Privacy

We are committed to protecting user privacy. Our analytics and tracking practices are aligned with industry best practices and adhere to relevant data privacy regulations.

[Insert specific privacy details]: This may include:

  • Data Minimization: We only collect data that is essential for our stated purposes.
  • Data Retention: We retain data for a limited time period.
  • User Consent: We provide clear and concise information about our analytics practices and obtain user consent for data collection.

[Insert specific links to privacy policies or data protection statements]:

Additional Information

[Insert additional information related to analytics and tracking implementation]:

For example, you can include:

  • Specific challenges encountered during implementation
  • Alternative tracking approaches considered
  • Future plans for enhancing analytics capabilities

This documentation should be kept up-to-date as changes are made to the analytics and tracking implementation.